‘Puthiya Yugam’,new Tamil TV Channel Wed Oct 23,2013

Two years after the launch of Tamil news channel ‘Puthiya Thalamurai’(launched on August 24, 2011) city-based New Generation Media Corporation will unveil its Entertainment Channel named ‘Puthiya Yugam’on Wednesday Oct 23,2013

‘Puthiya Yugam’, the channel has been  visualized as an imaginary town with each programme happening in a location that is part of the town.
For instance, the town has its own beach from where early morning programmes are anchored. It even has apartment complexes from where real characters provide lead for reality shows.
A number of Kollywood stars, including Simran and Sneha, have been roped in for various programmes.