World's Most Valuable Brand

Apple has overtaken Coca-Cola to become the world's most valuable brand, according to a report by Interbrand

Despite the death of Apple's visionary founder Steve Jobs in 2011, the firm's brand value has continued to rise, according to Interbrand, soaring 28% in a year to reach $98.3billion

Google came second in the list compiled by consultancy Interbrand, with Coca-Cola, IBM and Microsoft rounding out the top five

Google's brand is worth $93.3billion - up 34 % on last year - with Coca-Cola worth $79.2billion.
1) Apple - $98.3bn
2) Google - $93.2bn
3) Coca-Cola - $79.2bn
4) IBM - $78.8bn
5) Microsoft - $59.5bn
6) GE - $46.9bn
7) McDonald's - $42.0bn
8) Samsung - $39.6bn
9) Intel - $37.3bn
10) Toyota - $35.3bn