Apple Unveils Cheaper iPhones Tuesday Sep 10,2013

Apple CEO Tim Cook speaks on stage during the introduction of the new iPhone 5c in Cupertino, California on Tuesday Sep 10,2013

Apple unveiled a cheaper line of iPhones on Tuesday at its Silicon Valley HQ's -the cheaper iPhone 5C is Apple’s first attempt to launch a new non-premium iPhone with the aim of boosting sales in emerging markets including India and China.

The cheaper line of iPhones will be available in Green, White, Blue, Red and yellow and include many of the same features that make the company’s premium phones so popular, including compatibility with Apple’s latest mobile operating system iOS 7

In the U.S. it will cost $99 for a 16GB model and $199 for a 32GB model.Apple will supply rubberised protection cases for the phones for $29.

Both models will be available on September 20, 2013 in the U.S., Australia, China, Canada, Germany, Japan, Singapore and Britain, and in 100 countries by the end of the year.