PM Dr Manmohan Singh inaugurate the National Media Centre in New Delhi on Saturday Aug 24,2013

Speaking at the inauguration of the state-of-the art National Media Centre here, the prime minister said "credibility is the media's currency and is integral to its contract with the reader or viewer"

"In a vibrant democracy such as ours, which revels in free enquiry and quest for answers, this (media industry) is a significant calling. But there is need for caution while executing this responsibility. A spirit of inquiry must not morph into a campaign of calumny. A witch hunt is no substitute for investigative journalism. And personal prejudices must not replace the public good," he said

The prime minister reiterated the UPA government's commitment to "fostering a free, pluralistic and independent media" and to provide people knowledge and information "so as to equip them to respond to social, economic and technological challenges."