Pepsi Wins IPL Title Sponsorship for 2013-17

PepsiCo has won the Title Sponsorship Rights of the IPL for the next 5 seasons(2013-17) for Rs 396.8 crore.

PepsiCo's bid was at almost 25% premium over the minimum bid amount and some 20% higher than the only other bidder, Bharti Airtel.Airtel had offered Rs.316 crores in the bid for the title sponsorship.