The globally acclaimed Magnum photographer Steve McCurry unveiled the 2013 Pirelli calendar during an official event held November 27,2012 in Rio de Janeiro, Brazil.
Launched in 1964, the calendar was born as a racy way to promote the brand's tyres. With its naked pinups shot in exotic locations from Mallorca to Tunisia to the Bahamas, the calendar quickly took on bigger proportions, becoming a fashion icon that attracted top-tier photographers.
All of the photographs were taken in the streets of Rio and its favelas. Together, they shed light on the history and evolution of the iconic city, documentary-style.
In another major shift with the past, all of the women (models, actresses and singers) featured in the 2013 edition of the Pirelli calendar 2013 are covered up, while previous editions were renowned for their artistic portrayals of female nudity.
The 40th edition of the calendar includes 34 color photographs, including 23 portraits of actresses, singers and models, nine photographs depicting Rio de Janeiro’s everyday life, and two pictures of graffiti art and murals.
The 2013 edition marked the third time it's been shot in Brazil, following the 2005 and 2010 editions.
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