Sale Promotion In Madrid

The Spanish clothing store in Madrid, Desigual, kicked off their January sale on Jan 01,2012 by offering free clothes, one free top and one free bottom, to first 100 shoppers who would come in to the store semi-nude.
Spanish shoppers took the challenge. They lined up in panties, bras and briefs and waited for the store to open enduring the city’s low temperature of 34 degrees Fahrenheit.