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Thursday, January 31, 2019

Coca-Cola enters 5-year partnership with International Cricket Council (ICC).

Coca-Cola has entered into a five-year global strategic sponsorship agreement with International Cricket Council (ICC).

Coca-Cola will be the exclusive non-alcoholic beverage partner of the ICC till 2023

The five year agreement includes all ICC events around the world including ICC Men’s Cricket World Cup 2019 in England , ICC men’s and women’s T20 World Cup in Australia in 2020 besides the women’s World Cup in 2021 and Men’s World Cup in 2023.

Coca-Cola is associating as a global sponsor with ICC after nearly two decades. It’s archrival PepsiCo ended its association with ICC in 2015

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