Eveready Industries has entered the Rs 9,000-crore plus confectionery
market through the brand “Jollies”.
According to a release issued by the
company, Jollies will be launched in the Rs 400-crore fruit chew
segment during the first phase.
It will be priced at Re 1.
Eveready will look to leverage its deep distribution network across
urban and rural India even as it follows an asset light model and aims
at quick profitability with entry into this segment.
According to
Amritanshu Khaitan, Managing Director, Eveready Industries, this is the
company’s first step to scale up its FMCG portfolio.
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