Sri Krishna Sweets sets world record as Mysurpa sales surge

Mysurpa, the melting delicacy from south India, would just have remained another home-made sweet, but for the efforts taken by Coimbatore-based Sri Krishna Sweets in taking it to global heights. It recently set a world record by selling 13,188.296 kg of this single sweet in three hours.

This happened on September 20, 2016 which the company observes as Mysurpa Day in fond memory of its founder late NK Mahadeva Iyer.

The practice of observing September 20 as Mysurpa day started in 1998 and since then, the company has not looked back

Further claiming that it is the only company to have set a world record for such an activity, Sri Krishna Sweets Chief Operating Officer Hemant said that it was only after the event that the company even took cognisance of its feat and applied for world record recognition.

The sweets major had prepared close to 14 tonnes of Mysurpa for that special day against the normal daily volume of 2 to 3 tonnes. There was no prior booking, he added.

Unique World Records represented by its Editor Sababi Mangal, adjudicator for Elite World Record — Karthikeyan Jawahar, AK Senthil Kumar representing Asian Records Academy, P Jeganathan, Records Manager at India Records Academy, and L Raj Krishna, Records Manager, Tamilan Book of Records — were here to check the records before certifying Sri Krishna Sweets for the World Record.

The adjudicators, after almost 12 hours scrutiny of the records, said that the company deserved the recognition.