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Monday, August 1, 2016

Union Cabinet Minister of Textiles Smriti Irani's 'IWearHandloom' Campaign

 

A new Twitter trend #IWearHandloom is urging people to support Indian textiles, weavers and craftsmanship.

Smriti Irani, Union Cabinet Minister of Textiles, initiated the campaign when she shared a picture of herself sporting a blue handwoven sari.

Shedding light into the idea, she wrote, "Indian handlooms symbolise India's heritage & culture. Wear it to carry on our rich tradition and support 43 lakh weavers & their families"

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