Deepika Padukone Named Indian Psychiatric Society's Brand Ambassador

Deepika Padukone, also The Live Love Laugh Foundation (TLLLF) founder

has become the brand ambassador of the Indian Psychiatric Society (IPS).

Together, the organisations will conduct outreach programmes on mental health.

IPS will assist TLLLF in the nationwide roll-out of a sensitisation programme called Together Against Depression. The programme commenced in May 2016 with a webinar for doctors.

 It was conducted in collaboration with the Indian Medical Association (IMA), which had 2,000 participating doctors.

TLLLF aims to expand the programme to a further 5,000 doctors by the end of this financial year.

As part of the agreement with the IPS, Deepika will become the brand ambassador of the Society. She has offered her support on a pro bono basis.