Her choice of starting the campaign from Varanasi for the Assembly elections scheduled in 2017 is significant given the fact that it sends a signal that Congress is daring Modi on his home turf.
Congress is out of power for 27 years in Uttar Pradesh and is projecting that the state has gone from bad to worse in last 27 years through a campaign called "27 saal UP behal".
Poll strategist Prashant Kishor has been roped in by Congress to help and assist the UPCC in the Assembly polls. Kishore was earlier strategist of Modi in Lok Sabha polls and Nitish Kumar in Bihar Assembly polls.
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