Bollywood actor-producer Anil Kapoor has been roped in to endorse consumer electronics company Micromax Informatics to bolster its footprint.
Anil is proud to associate with the brand, which he feels is a "game changer" in its space.
"I am looking forward to having an amazing association with Micromax for the category," the actor said in a statement.
The 'jhakaas' actor has been chosen for his "rare blend of talent, versatility and class", said Rajesh Agarwal, Co-Founder, Micromax Informatics
The brand's Chief Marketing Officer Shubhajit Sen said that since the fan following of Anil -- "a perfect confluence of style and individuality" -- cuts across age brackets, nationally and internationally, his association will help strengthen the connect with consumers across demographics.