Apple has surprised the tech world with the release of the iPhone 7 and iPhone 7 Plus in a red colour.
The new devices were released alongside a new iPad and an iPhone SE with larger storage capacities of 32GB and 128GB of storage.
The iPhone 7 and iPhone 7 Plus (PRODUCT) RED Special Edition will be available in 128GB and 256GB models starting at Rs 82,000 from Apple Authorised Resellers.
The special edition (PRODUCT) RED iPhone will be sold alongside the iPhone 7 finishes in jet black, black, silver, gold and rose gold.
The Cupertino-based tech giant made the announcement through the press statement.
In a press release, Tim Cook explained that the (RED) gives customers an unprecedented way to contribute to the Global Fund for AIDS research. “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO.
“The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
Though it’s unclear how many PRODUCT(RED) iPhone 7 units Apple plans to manufacture. One should, however, note that the phones carry a “Special Edition” price tag. The company apparently told Mashable that it plans to make a “bunch” of them.
For those who are not aware, Apple’s (RED) partnership sees it donate a certain percentage of sales to the Global Fund to support HIV/AIDS programs and help deliver an AIDS-free generation
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