Unveiled at the Auto Expo 2016, the latest generation of the D-Max pickup truck will be manufactured at a localization rate of 70%, which could be increased in the future.
It will be available in four variants: D-Max V-Cross, D-Max Crew Cab, D-Max Single Cab and D-Max Cab-Chassis.
The new production unit, which was inaugurated by Andhra Pradesh Chief
Minister N Chandrababu Naidu, has come up on a 107-acre site at Sri
City, a multi-product SEZ located 60 km to the north of Chennai.
The factory will generate jobs for around 2,000-3,000 people and the
company has earmarked ₹3,000 crore investment over three to five year
period.
The factory, which will initially have an annual capacity of 50,000
units can be scaled up to 120,000 units, will produce Isuzu’s
soon-to-be-rolled out D-Max V-Cross, an Adventure Utility Vehicle, and
new variants of its pick-up truck brand D-Max.
Both the vehicles will come with about 70 per cent localisation as the
company roped in about 150 suppliers in a bid to be cost-competitive in
the Indian market.
The D-Max V-Cross, which will be powered by 2500 cc diesel engine, seeks to create its own set of customers in the UV segment.
N Chandrababu Naidu, Andhra Pradesh Chief Minister, at the wheel of the first
utility vehicle that rolled out of Isuzu Motors India’s manufacturing plant at
Sri City in Chittoor, Andhra Pradesh.
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